I had a conversation recently with a service provider who works with neurodivergent business owners.

I had a conversation recently with a service provider who works with neurodivergent business owners.

And by service provider I mean me, thinking through a question:
"How do you find them?"

Because my ideal clients aren't in the easy-to-reach spaces.

They're not always at the 7am networking breakfast because mornings (and groups) are hard. They're not in the "grow your business to 7 figures!" groups because that energy is exhausting. They're not posting constantly about their wins because they're too busy trying to keep their heads above water (or not comfortable with that visibility). They’re not reading an email newsletter because their inbox is overwhelming.

So I'm building something different.
👉🏾 I'm becoming the connector.

Not just a bookkeeper who happens to work with neurodivergent business owners. But someone who understands the whole ecosystem of support they need:
- Tax pros who won't make them feel stupid for asking questions
- Money coaches who get that "just budget better" isn't helpful advice
- Other bookkeepers for when I'm not the right fit

Because I've learned: trust with us travels sideways, not top-down.
- When an ADHD coach mentions a bookkeeper who "gets it," that carries weight.
- When a therapist who works with ND entrepreneurs shares a resource, people listen.
- When someone says "she explained it without making me feel dumb," that recommendation spreads.

And building these connections takes time through real conversations, not just connection requests. Understanding their clients' needs, not just pitching my services. Showing up consistently, even when it doesn't lead to immediate clients.

The payoff isn't just new bookkeeping clients (though yes, that happens). It's becoming known as someone who genuinely helps, whether that's through my own services, a referral, or just pointing someone toward the right resource.

That's the business I'm building. One connection at a time.